Svenska I English
Levenaig first saw the light of day in 2013. I was looking to buy a bronze wristwatch and had a very specific idea of how it should look. It turned out that there was no such watch for sale. Things looked grim for a moment, until a friend of mine suggested that I buy a mechanical movement and make the rest of the watch myself.
Being an engineer with many years of practical experience within precision mechanics and manufacturing, I did not see any reason not to do it. Since I grew up on a small island, and I had been working within the area of ship- and offshore installation design (Wasa Motor, NOV, Bassoe Technology) for most of my professional career, a maritime theme was a given.
Soon after I had finished my first watch, the Levenaig 41, people around me began to order custom-made Levenaig watches. And I have kept making them ever since. To me, it is a matter of pride to actually make the watches myself. I do, however, buy the movements even though I could make them as well.
The Brand’s Values
Honesty, flexibility, authenticity, visionary and diverse are words which sum up Levenaig’s core values quite well. And I want my watches to reflect these as well. To me, for a watch project to be worthwhile, the design must be different from what is already out there. But even more importantly, it needs to be authentic, which in this case means ‘a design I can relate to, and be manufactured by me‘
The Name
The name Levenaig comes from the novel Levenaig, which I finished writing in 2013. All Levenaig’s watch models are named after places mentioned in the book. Each place has its very unique landscape and atmosphere, but still they are all part of Levenaig.
Just like the watches…
